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Hats Off to Great Soccer Advertising!

Let’s start with the WPS (Women’s Professional Soccer), after all, ladies first.  Their unique projector advertisements are very creative and will definitely raise the awareness of the WPS.  This strong marketing move definitely came as a surprise as the WPS lost their most lucrative and successful club, WPS Defened Your Turf Advertisementthe LA Sol just after one season.  But, back to the great advertisement!

It’s pretty neat how you can see your text message scroll across a huge building like that.  Great idea.  However, it seems that this advertisement will only be shown for the three nights before the home openers and only in DC, New Jersey, and Chicago.  While it’s a great idea to build the awareness the WPS so desperately needs, it looks like the league wasn’t willing to go the extra mile.

Next up – a memorable and historical commercial on ESPN for the 2010 World Cup in South Africa.  Check it out!

[youtube=http://www.youtube.com/watch?v=yfpngHyiRZc]

Permanent link to this article: http://www.shutoutcentral.com/2010/04/hats-off-to-great-soccer-advertising/

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